The COVID-19 pandemic took everyone by surprise.
Several market segments globally are suffering from the crisis, but since 2019,
the real estate sector has been facing a decline that this year 2020 proved to
be quite persistent.
Even with the United State GDP closing the year with
a small increase, the beginning of 2020 was marked by a low demand from real
estate companies that expected a rise over the months. Despite this streak of
bad luck, according to an expert, after the end of the pandemic, one of the
pioneering sectors responsible for rebuilding United State's economy will be
real estate, with a growing increase.
While this scenario does not occur, real estate
companies had to adapt to the context of social isolation. The more traditional
ones that dealt with closing deals personally with clients had to be very
creative and innovate in their approaches.
As a strategy for selling real estate online, there
was the creation of digital catalogs and the virtual launch of projects, which
energized and made it possible for customers to visit the place without leaving
the safety of their homes.
This new way of selling promises to be a big bet
even after the end of the isolation as it allowed the range of sales to
increase and there was no change in the goals and earnings of the companies.
Posted by: John Labunski Dallas
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